7 Print Material Ideas to Use at Your Clinic

Despite the rise in popularity of digital marketing strategies like social media ads and email marketing, there’s nothing like the tried and tested nature of print advertisements.

Whether it’s a simple handout or an informative poster, research shows that printed media outperforms digital advertising by 80 percent in terms of recall rate. Fortunately, you no longer need to hire an expert designer or invest in a pricey Photoshop subscription to make your own professional-looking printed media.

With just the help of a handy online design tool, we’ll walk you through the best ways you can use print media at your healthcare clinic.

What Are Some Different Ways to Showcase Print Media at a Clinic?

From informative material to awareness posters, here is a quick rundown of the top ways you can use print media for your healthcare clinic:

1. Infographics

Unlike blog posts or simple social media captions, infographics are a more visually striking way to inform and educate your audience.

Whether it’s a comprehensive guide on how to exercise properly or a quick rundown of healthcare-related statistics, infographics can turn data-heavy material into a more digestible guide.

2. Awareness posters

Posting or handing out awareness flyers is both an effective and cost-efficient way to capture the attention of your audience in the interest of education. It can help spread a nonprofit organization’s cause or simply educate patients about the seasonal flu.

Not only that, but awareness posters also help in promoting positive action, such as encouraging an audience to make a small donation or educate themselves by visiting a specific website.

3. Vitamin or medicine health benefits

If there’s a seasonal flu or allergy going around, your healthcare clinic may be interested in promoting a specific set of vitamins or medicine to patients. An effective way to highlight different products is by dedicating a poster for each one and including a list of it’s benefits.

4. Hygiene reminders

Even if you’re not specifically designing one for a clinic, a printed hygiene reminder poster can help encourage patients and visitors to stay sanitized throughout the day.

While a simple “hand washing technique” poster can go along way, below are some other ideas you can consider when making a hygiene poster:

Wear a mask
Clean As You Go (C.L.A.Y.G.O)
Bathroom rules

5. Lab test prices

Whether it’s a large sign or a handy brochure, a dedicated pricing list can help customers refer to specific details of the procedures and services of your healthcare clinic.

When designing your own printout, a handy tip is to start your layout with some health care poster templates on a free online design tool.

6. Clinic hours and location

To help existing and potential customers be more familiar with your healthcare clinic, it’s a good idea to provide handouts with specific and updated details like your location, clinic hours, and even a list of available doctors during specific days and times.

7. Contact information

As with any business, providing correct contact information is essential. But on top of your local phone and WhatsApp number, it’s also good to include details like your official website and social media pages.

Additionally, you can also include a handy breakdown of your clinic directory, which indicates a list of your existing departments, services, and their corresponding contact information.

Frequently asked questions

Should I still try social media marketing even if my clinic has printed posters?

While print materials are a tried and tested way to reach an audience, investing in social media marketing still comes with a load of benefits. Luckily, you can now easily get the best of both worlds with the help of an online design tool that can help you create content for both print and digital use.

What are the benefits of printed materials for healthcare clinics?

If you’re looking to invest in an increased recall rate for your clinic’s marketing materials, designing printed media is a must. While it lacks certain benefits like being easily shareable online, printed materials have the added benefit of being more memorable and can be easily revisited.

How do I make a professional-looking print ad for a healthcare clinic?

Similar to designing social media content, you can never go wrong with leveraging an online design tool like PosterMyWall to design printed media for your healthcare clinic. With the tool’s drag-and-drop editor, users can simply add and edit elements on a page to fit their desired use.

Leverage Print Media for Your Healthcare Clinic

While social media marketing has become a more popular and accessible strategy in recent years, using print media strategically can benefit your healthcare clinic in more ways than one.

With print media, you don’t risk getting lost in a sea of social media posts or varying trends. The best part? Designing a printed poster or brochure has become a much easier process with the help of online design tools like PosterMyWall.

So, why wait? Start designing your own print media today and make information more accessible to your audience.